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Beginners Guide: Tradeshows

01/15/2020 industry_insights branding_basics worklife

Whether you are a seasoned pro, or just starting out – learn how to make the most out of your next tradeshow experience.  


Research & Prepare:

First things first, make sure you have done your research and go in with a plan. You can then have a better idea of how big the show is going to be, how many people need to represent your booth, how many supplies you need, what your audience wants, what your competition is offering and develop important talking points to prepare your team with.  


Utilize Social Media:

Make sure to let your followers know that you are going to be attending a tradeshow beforehand. Once you are at the event, encourage attendees to follow your social media accounts so they can stay updated with your brand. To add a special incentive for following your brand, have a special prize or giveaway item to make it worth their while.  


Building Relationships:

Tradeshows are a great way to bring professionals with common business goals together to network. Make sure to follow up with those who made a lasting impression after the tradeshow. Not only does it show that you care about their business, but it also increases the chances of building a professional relationship.  


Booth Basics:

Your booth says a lot about your business. Make sure you put your best foot forward by creating a functional and memorable display that will stand out from the competition. You can amplify the space with things like – seating, photo booths, games, water and snack station, creative signage, giveaways, business cards, brochures and so much more!  


Drawstring Bag:  

Bring attention to your booth with a Drawstring Bag which is perfect for holding other giveaway items, business cards, brochures and more products that others will carry during the day.  


Port & Company® Six-Panel Unstructured Cap: 

With over 15 color options to choose from, the Port & Company Six-Panel Unstructured Cap is a universal and stylish option that can serve as a prize for special attendees visiting your booth.  


Push Privacy Camera Blocker:



Give the gift of privacy with the Push Privacy Camera Blocker. Perfect for any industry, this giveaway will make attendees think of you every time they open their computer.  


For more insightful tradeshow content, be sure to read All Things Tradeshow, Driving Traction at Tradeshows and 7 Steps to Help You Prepare for Your Next Tradeshow for more information and inspiration.  


Want to get the most out of your next tradeshow? Contact your Staples Representative to discuss more product options! Don’t have a Staples Rep? Call 1.800.369.4669 or email to get started today.